Meet the Discount Lots Team
We are a passionate group of land specialists, operators, and customer advocates united by one goal: making land ownership simple, affordable, and accessible for everyone.
The Founder
Discount Lots was built on a single conviction: land ownership should be achievable for every American, regardless of credit history or financial background.
Paul Herskovitz
CEO & Founder, Discount LotsPaul founded Discount Lots after experiencing firsthand how broken the land-buying process was. Banks refused to finance small parcels. Agents had no incentive to help. So he built a direct, owner-financed alternative from scratch.
Since launching in Florida in 2019, Paul has grown Discount Lots into a team of 50+ people, serving 3,000+ customers across 20+ states and earning recognition as one of America's fastest-growing private companies.
Your Land Specialists
Our Land Specialists guide you from your very first question all the way to closing day. They know the inventory, understand your goals, and will never pressure you into anything that is not the right fit.







Schedule an Appointment with a Land Specialist Today
Pick a time that works for you. A Land Specialist will walk you through your options with no pressure and no obligation.
Meet Your Portfolio Managers
Buying is just the beginning. Once you are a Discount Lots customer, you are assigned a dedicated Portfolio Manager: a real person focused entirely on supporting you after the sale.









The Values We Work By
Everything we do flows from a belief that land ownership should be within reach for ordinary people, not just investors and developers.
Transparency First
No hidden fees. No fine print surprises. We tell you exactly what you are getting, what you will pay, and what to expect, before you commit to anything.
Ownership for Everyone
Land ownership should not require a bank's permission or a perfect credit score. Our owner-financing model makes it possible for more people to own a piece of America.
Real People, Real Support
Whether you are asking your first question or managing your third property, there is always a real person on our team ready to help: no bots, no runaround.
Built to Move Fast
Traditional land closings take months. We close in as little as a week. Our team is built to be efficient so you can get into your property without the wait.
Your Land Is Waiting
Our team is standing by to help you explore available land and find the right fit for your goals. No credit check, no agent, no hassle.

